CV

Summary

A highly skilled Digital Marketing Manager with extensive experience in the news and consumer industry.

I am an expert in the daily planning and execution of social media platforms.

My background in news has made me a strong Public Relations Specialist securing on-air features both locally and nationally.

Skills

Content Strategy Writing Campaign Management Branding
Social Media Events Content Fundraising Creative Initiatives SEO Google Analytics Press Releases UX/UI Design Script Writing

Video Editing MailChimp WordPress Shopify Final Cut Pro Canva

Work Experience

September 2020- July 2022

Media Director , Blue Water Spa & Blue Water Plastic Surgery

Wrote information-rich, timely press releases to pitch to media outlets, securing on-air features
Videographer/Photographer responsible for all video and photoshoots from conception to actualization
Developed, directed and implemented marketing and advertising initiatives across all digital platforms and publications increasing reach and exposure by 400%
Served as spokesperson and brand ambassador
Source, discover and establish influencer relationships to align and support with company goals
Hired, onboarded, and evaluated the work of marketing team including developing work plans, managing professional relationships, cross-team collaboration and facilitating a positive team culture
Produced monthly marketing highlight reports reviewing project status, analytics/metrics, etc.
Responsible for all aspects of event production, execution, not limited to: timeline, logistics, coordination of printed materials, and managing staff

July 2019- December 2021

Digital Marketing Manager, The • Gems, Co. Media Agency

Created social media content and managed social handles to ensure strategies are performing, achieving measurements, and positively improving audience growth and exposure
Produced SEO optimized website and social media content
Implemented cohesive brand presence throughout all marketing and media channels
Created WordPress websites for small business owners establishing a brand presence online

Feb 2019 - April 2020

Marketing Coordinator, Sales & Front Office Lead, Diehl & Tannan Plastic Surgery

Developed website, social media and blog content for both practices
Increased social media response time by acting as brand representative for all inquiries
Scheduled 80% of new patient inquiries
Increased Google reviews by 48%
Guest blog writer
Point of contact and Pre Operative Coordinator for Spanish-speaking patients
Created schedules to ensure proper coverage and optimize productivity
Participated in the success of medical spa and plastic surgery promotions at all times, encouraging proper PR
Assisted in implementing the highest service excellence by portraying a positive attitude and demeanor at all times
Monitored medical office space to ensure highest standard are met and conduct walkthroughs throughout the day

May 2015 - May 2018

Assignment Desk Manager & Media Planner, Sunbeam Corp WSVN Channel 7

Managed Assignment Desk on weekends, making critical decisions under high pressure deadlines
Trained new employees
Created editorial calendar for future assignments
Secured news sources around South Florida
Generated news stories
Assigned news stories and coordinated reporters and field crews
Monitored a variety of sources including social media and wires to evaluate newsworthiness
Contributing writer for developing and breaking news
Ensured that stories make deadline and crews have all elements needed
Assisted in the day-to-day production of newscasts
Conducted interviews via Skype and telephone

Feb 2010 - Oct 2014

Customer Service Representative & Inside Sales

Provided exceptional customer service to top tier clients
Spearheaded the prospecting of new clients from sales phone calls

Education

2014

Florida International University

Bachelor of Science, Major in Mass Communications

Interests

Reading, visiting new restaurants, spending time traveling to see family, PTA mom, playing with my daughter, husband and dog and listening to music.